Sustainability
Sustainability
Sustainability is important to us at Pure & Little online. We’re getting greener every step of the way, while still providing you with the quality products you deserve.
Eco-friendly product materials
There are a lot of reasons why a product or material could be considered sustainable. Currently, at Pure & Little our eco-friendly product collection consists of items made of at least 70% organic or recycled materials, or a mix of these materials.
Information about production
Each product you see in our store is made on-demand, once you place an order, we produce it specifically for you. It takes time for us to create and send out the product, but making each order on-demand allows us to avoid mass production and overproduction and textile waste. We are continuously working toward greener production.
Information about printing tech and materials
Our clothing designs are fulfilled using various methods. Many of our products are printed with the direct-to-garment (DTG) technique, which is a printing method where ink is first sprayed directly onto the garment, and then it soaks into the fabric. It’s like printing on paper, but on clothing. We use Kornit printers that generate almost zero wastewater and use less energy than standard industry printers, which lowers our carbon footprint.
The inks we use for printing are Oeko-Tex™ certied, vegan, water-based, and free of harmful chemicals. Pure & Little takes sustainability seriously, that’s why our partners take care to properly dispose of any left-over ink according to the ink supplier guidelines.
Information about embroidery
At Pure & Little Store, we embroider our products with Oeko-Tex™ certified threads, meaning they’re safe for both adult and children's clothing. Compared to printing, embroidery is generally more durable and produces less environmental waste.
Product packaging
This information applies to our in-house facilities. Apparel products that are fulfilled in our partner facilities due to high demand might be packaged differently.
At Pure & Little online all apparel products are packed in post-consumer recycled (PCR) plastic mailers. The amount of PCR in the packaging will differ depending on where your order gets printed, but it’s at least 50% for the outside (white or grey) poly mailer bags and at least 30% for the inside (clear) bags used in multi-item shipments. PCR packaging is made from everyday items, like used plastic bags and bottles. This material protects your order just as well as regular plastic bags, however, choosing PCR over first-use plastics reduces the environmental impact plastic has on our planet.