Sustainability isn't just a buzzword for us, it's at the heart of everything we do. Creating a community of like-minded people together making a difference.

Pure and Little collaborate with suppliers that produce garments made from eco-friendly fabrics, like organic cotton, recycled plastic bottles or sustainable wood pulp, and only use non-hazardous dyes and inks to prevent toxic chemicals from harming the environment or your child.

Our aim is to minimise impact across the supply chain, using 100% recycled and recyclable packaging, and only shipping from suppliers warehouse facilities located locally within each regions, achieving zero air miles where possible.

Most kids clothing on the market is mass-produced using synthetics materials, dyes and processes that can irritate sensitive skin and harm the environment.

Pure and Little offer gentle organic fabrics that are GOTS certified or sustainably sourced, designed with delicate skin conscious parenting in mind. Safe for skin and kind to the planet.

Using a print on demand model that avoids over production, reducing landfill waste and environmental harm.

Sustainable style made simple for modern parents. Our capsule collections focus on quality over quantity, timeless design and purposeful pieces that last longer and can have a new life with our circular model  on some of our products.